True transformation cannot occur if people are not fully invested in it. If they are resistant to change, particularly when it comes to new technology and a new set of processes, it will result in adoption challenges, inefficiencies and a poor return on the transformation investment.
The team has to rally around a shared vision. Purpose has to be emphasized over profit, and the leadership team has to commit to putting that into practice every day. Transformation through innovation has to be woven into the fabric of the company's culture for the team to be able to connect the dots between the vision and their work. When they do, it will begin to create a cultural shift and will guide their commitment to digital innovation.
How do you begin to establish a culture that is ripe for innovation?
1. Show them how to get there
One place to start is with an innovation training program based on core values and principles that champions new approaches to problem-solving. This could for example be:
- Starting with why
- Converting problems to opportunities
- Embracing failures as part of the process
- Encouraging new ideas
- Welcoming some risk-taking
Keep in mind, digital innovation will also challenge your team to reprogram engrained thought processes and behaviors. Be prepared to train your team on new methodologies they can adopt to stimulate innovative thinking.
2. Get the team’s buy-in
Get the team to rally around a shared vision and set of core values. This will make getting them on board for digital transformation an easier sell, as they’ll be able to see how it directly ties into the vision and serves the deeper purpose. Starting with “why” is key, and it will also empower your leadership team to clearly define transformation goals and success metrics.
3. Create a culture of learning and growth orientation
At the core of any digital transformation is change management, which involves people adapting to a new set of methods and policies.
4. Establish an innovation rhythm
This could be in the form of internal idea-generating competitions, hackathons or instilling a policy for innovation time like Google does.